philosophy and social criticism


International Conference on Museology

Lugano, Switzerland, Saturday 7th March, 2009
Aula magna Università della Svizzera italiana
9.30am – 5pm

The City of Lugano/Polo Culturale  and the SUPSI (University of Applied Sciences and Arts of Southern Switzerland) have the pleasure of inviting you to the International Conference on Museology “Reflections in a Mirror”, on Saturday March 7, 2009 at the Università della Svizzera Italiana.

Traditionally, museum is perceived as an institution that preserves art-works and items but its role as communicating actor become more and more important. Looking at the museum as real as well as ideal space, the conference brings some reflection paths addressing prominently to students and professors in Museography, History of Art, Cultural and Art Anthropology, Cultural Heritage Sciences, Architecture and Exhibition design, Communication, Art-Market, Business Management, as well as people professionally involved in different ways in museum and cultural networks management and activities, at both public and private level.

The one-day Conference is subdivided in four topic-discussions, where international experts with different specializations interact and exchange experiences and opinions. The conference aims at identifying the main changes in the museum of today and tomorrow. It also gives the opportunity to understand the object and the meaning of the functional system of museum  and cultural networks.

The conference settles in wider international debate about mission and management of museum and cultural networks, in relation to their contribution to social welfare and freedom, in the sense that both broaden the  range of intellectual, practical and emotional tools, which human beings need for their choices.

“Reflections in a  mirror” is organized by the Museo delle Culture of Lugano and the Laboratorio di Cultura Visiva of SUPSI, degree courses in Architecture and Exhibition design and in Visual communication, with the support of Museo d’Arte of Lugano

Conference Schedule

9:30    Introduction
Michele Amadò (lecturer at the University of Applied Sciences and Arts of Southern Switzerland and at the University of Lugano)

10:00    Discussion 1  – Architecture
Uwe Brückner (architect and set designer in Stuttgart; lecturer in Exhibition Design at the Hochschule für Gestaltung und Kunst of Basel)
Mark Carroll (architect, Renzo Piano Building Project, Genova)
Chairman: Pietro Vitali (in charge of Bachelor Degree in Interior Design at the University of Applied Sciences and Arts of Southern Switzerland)

11:00    Break

11:15    Discussion 2 –  Museology

Paz Cabello Carro (chief curator of Patrimonio Nacional Madrid, former director of the Museo de America of Madrid)
Tobia Bezzola (curator at the Kunsthaus of Zurich)
Chairman: Bruno Corà (director of the Museo d’Arte and coordinator of the Polo Culturale of Lugano)

12:30     Lunch break

14:00    Discussion 3 – Economics and management
Guido Candela (full professor in Economic Policy, University of Bologna, Rimini Campus Branch)

Ivan Snehota (full professor in Marketing, Faculty of Communication Sciences of the University of Lugano) Chairman: Francesco Paolo Campione (director of the Museo delle Culture of Lugano)

15:00    Discussion 4 –  Communication

Marco Dotti (lecturer in the Publishing and Multimedia Communication Master Degrees at the University of Pavia)
Filippo Zevi (managing director of Giunti Arte Mostre Musei, Milan-Florence)
Chairwoman: Cecilia Liveriero Lavelli (in charge of Bachelor Degree in Visual Communication at the University of Applied Sciences and Arts of Southern Switzerland)

16:00    Break

16:15    Summary and final comments
Bruno Corà (director of the Museo d’Arte and coordinator of the Polo Culturale of Lugano)

Official languages will be Italian, English and French
The participation at the conference is free and open to all comers (by registration)

Università della Svizzera italiana (USI) – Aula magna
Via Buffi 13, CH-Lugano

within Monday March 2, 2009
Adriana Mazza,, Fax +41(0)58 866 74 97
→ Please give all the following details: name, function, adress and e-mail

City of Lugano, Culture Department
Adriana Mazza, in charge of Higher Education / Tel. +41(0)58 866 72 13 / Mob. +41(0)79 310 42 48

Isabella Sassi, Assistant of Bachelor Degree in Interior Design /  Tel. +41(0)58 666.63.18

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